Chuyển đến nội dung chính

Marketing Revenue

HarperCollins Winter 2015 Blogger Preview Event!

After the awesome book signing last weekend (which I think I still have a hangover of), here's another one. I'm lucky enough to receive a surprise email from HarperCollins International's publicist, Sarah, inviting me to attend a preview night for HarperCollins' 2015 Winter YA book line up. Needless to say, I was over the moon with excitement! Mostly because of the books I'll get to see, but also the chance to finally see Sarah who I've been talking to for years.

We never, I repeat, never get events like this in the Philippines. So it came as a surprise and shock to me that we're having preview nights like those done in the US, Canada and UK.

Sarah Woodruff discussing the Winter 2015 books she was about to present.

We were told that there will be games, so we came prepared and ready to have fun, of course. Our team (Team I Do Not Know) almost won. *Ahem Jesselle of The Life Long Bookworm* :) The questions were mostly about HarperCollins' YA titles and they tested our knowledge of their books. You should've seen us trying to come up with names and titles while we try to be competitive and write really fast.


And then it was time to present the books that HarperCollins will highlight for Winter 2015.

Sarah: Raise your hand if you're excited for Red Queen! Me: *flails* OMG YESSSSSS!
There were a ton of titles presented and every single one of them were interesting and intriguing. There were quite a few titles that I am familiar with (Red Queen, Orphan Queen, Playlist for the Dead), and some I haven't heard of (Twisted Fate, Lies I Told) and also a few without covers just yet. Quite a few of us were cheering for the titles we're excited to read, and Sarah gladly brought some for us. I was sitting beside the pile and I kept on eyeing the dust jacket for Red Queen and Vanishing Girls. As a rundown, here are the titles Sarah presented:

2014:
- Falling into Place by Kat Zhang
- Endgame: The Calling by James Frey
- A Thousand Pieces of You by Claudia Gray
- Transcendent: A Starling Novel by Lesley Livingston (December 23, 2014)

2015:

- Red Queen by Victoria Aveyard (February 10, 2015) *
- Selection Stories by Kiera Cass: The Queen and The Favorite (March 3, 2015)
- The Heir by Kiera Cass (May 5, 2015)
- Twisted Fate by Norah Olson (January 20, 2015) *
- My Heart and Other Black Holes by Jasmine Warga (February 10, 2015) *
- Better than Perfect by Melissa Kantor (February 17, 2015)
- Vanishing Girls by Lauren Oliver (March 10, 2015) *
- The Wicked Will Rise by Danielle Paige (March 31, 2015)
- 99 Days by Katie Cotugno (April 21, 2015) *
- Everything That Makes You by Moriah McStay (March 17, 2015) *
- Willowgrove by Kathleen Peacock (January 6, 2015)
- The Orphan Queen by Jodi Meadows (March 10, 2015) *
- The Last Time We Say Goodbye by Cynthia Hand (February 10, 2015) *
- The Pretty App by Katie Sise (April 14, 2015)
- Playlist for the Dead by Michelle Falkoff (January 27, 2015) *
- Blackbird Fly by Erin Entrada Kelly (March 24, 2015)
- A Wicked Thing by Rhiannon Thomas (February 24, 2015) *
- Secrets of Attraction by Robin Constantine (April 28, 2015) *
- Forged by Erin Bowman (April 14, 2015)
- Lies I Told by Michelle Zink (April 7, 2015) *
- Magonia by Maria Dahvana Headley (April 28, 2015) *
- Extraordinary Means by Robyn Schneider (May 26, 2015) *

* These are the ones I'm REALLY excited to read!

Twisted Fate was pitched as a book that has the same feel as We Were Liars, so obviously I am excited for that because I loved We Were Liars! Vanishing Girls is Lauren Oliver's newest YA novel, which is a suspense thriller. Everything That Makes You is about a girl who has "two" stories, one where she had an accident and had half of her face scarred, while the other story is what happens when that accident didn't happen. Interesting, right? Blackbird Fly is an MG book written by a fellow Filipina who is already based in the US.

After the preview was over, we got a chance to ask Sarah questions, and we were able to get an insight on what her job entails, what she does, and how publicity (at least for the International sales team) works for HarperCollins. It's not just about giving away galleys to bloggers and reviewers, it's also about blurbs and thinking of catchy one liners for books, planning, marketing, pitching ideas on how to better create a buzz for a book, communicating with sales and estimating if a book will sell or not, setting targets, what happens when a book "under sells" or if it becomes a big title, how changing covers can help boost a book's sales, and deciding which titles should be promoted extensively to readers.


We were told that we can grab a galley or two from the pile that was on the table, and we descended at it like we're all on a mission. I was able to grab two which I really liked, and I left everyone to wrestle amongst each other for the copies.


In between the presentation, we were eating. I mean it! Sarah brought with her chips, cookies, chocolates and soft drinks and we were just going back and forth to the table and eating when we have breaks. And then we decided that pizza is in order and we want mojos (potatoes!), so we ate that after the presentation while we chat with everyone. I mean look at us:


And as if we didn't just see each other a few days before, we spent the rest of the time chatting and catching up in the two days we didn't see each other. Plus, taking selfies of course.


What else can I say? The night was just amazing and I am glad it's another opportunity to spend time with my book blogger friends, discuss about the books we love while we get to know more about books we are excited to read in the coming months. Again, I feel very lucky, accomplished and honored to have been able to get to attend events like this. Thank you so much, HarperCollins International, Sarah, and National Bookstore!

Nhận xét

Bài đăng phổ biến từ blog này

ARC Review: Ask Me by Kimberly Pauley

She speaks the truth, and nothing but the truth. And where Aria Morse lives, that can get her into all sorts of trouble. Title: Ask Me by Kimberly Pauley Release Date: April 8th 2014 Published by: Soho Teen Source: Publisher (Thanks Ms. Jenny!) Buy: Amazon | Book Dpository Summary: Ask Aria Morse anything, and she must answer with the truth. Yet she rarely understands the cryptic words she‘s compelled to utter. Blessed—or cursed—with the power of an Oracle who cannot decipher her own predictions, she does her best to avoid anyone and everyone. But Aria can no longer hide when Jade, one of the few girls at school who ever showed her any kindness, disappears. Any time Aria overhears a question about Jade, she inadvertently reveals something new, a clue or hint as to why Jade vanished. But like stray pieces from different puzzles, her words never present a clear picture. Then there’s Alex, damaged and dangerous, but the first person other than Jade to stand up for her. And Will, who off...

ARC Review: Don't Call Me Baby by Gwendolyn Heasley

This book tackles that question: how much of your life can you share online? And what does privacy mean for a blogger who blogs about not just her life as a mom, but of her daughter's? Title: Don't Call Me Baby by Gwendolyn Heasley Release Date: April 22nd 2014 Published by: HarperTeen Source: Publisher (Thanks Megan!) Buy: Amazon | Book Depository Buy from local bookstores: National Bookstore | Fully Booked Summary: All her life, Imogene has been known as the girl on THAT blog. Imogene's mother has been writing an incredibly embarrassing, and incredibly popular, blog about her since before she was born. Hundreds of thousands of perfect strangers knew when Imogene had her first period. Imogene's crush saw her "before and after" orthodontia photos. But Imogene is fifteen now, and her mother is still blogging about her, in gruesome detail, against her will. When a mandatory school project compels Imogene to start her own blog, Imogene is reluctant to expos...

ARC Review: The Hunt (Project Paper Doll #2) by Stacey Kade

The sound effects you'll hear if you were sitting beside me while I was writing this review was the sound of me bashing up the keys on my laptop. I haven't been this affected of a cliffhanger in a long while, and then The Hunt came. Title: The Hunt (Project Paper Doll #2) by Stacey Kade Release Date: April 22nd 2014 Published by: Disney-Hyperion Source: Publisher (Thanks Hyperion peeps!) Buy: Amazon | Book Depository Summary: Ariane Tucker has finally escaped GTX, the research facility that created her. While on the run, Zane Bradshaw is the only person she can trust. He knows who-and what-she is and still wants to be part of her life. But accepting Zane's help means putting him in danger. Dr. Jacobs, head of GTX, is not the only one hunting for Ariane. Two rival corporations have their sights set on taking down their competition. Permanently. To protect Zane and herself, Ariane needs allies. She needs the other hybrids. The hybrids who are way more alien and a lot les...